Content Marketing & Management

Turn your love of social media and storytelling into a fast-moving career with bottom line impact.

Program Overview

Content is a powerful business asset that communicates valuable information to achieve business goals. Because of this connection to bottom line profitability, there’s a strong demand for strategic content marketing professionals at all organizational levels, from entry level to C-suite.

Organizations need employees who understand how to deliver content that connects with consumers at various stages of the customer life cycle. By delivering meaningful content, content marketers help to educate or entertain the customer and contribute to a positive relationship between the customer and the organization.

This certificate will prepare you to pursue a career in content marketing and management. You’ll develop technical skills related to planning, problem solving and decision making in content management and content marketing.

You’ll learn how to construct a content marketing strategy that will connect an organization with its audience, acquire tactics such as a creating a content calendar to help plan and distribute content across multiple channels and analyze results to measure success.

This certificate will teach you how to harness social media tools, such as Twitter, Hootsuite, Instagram for Business and others to leverage digital technology, support your company mission and manage customer conversations across channels. You’ll also incorporate your new skills and knowledge in a final project creating your own content portfolio.

 

Level Entry/non-credit
Class format Lectures, projects, guest speakers, case studies
Commitment 8 weeks, classes usually twice per week with a few Saturdays
How to Pass Complete capstone project / career coaching
Certificates University of Utah certificate, digital badge, transcripts
Scholarships Available

 

Earn a Digital Badge

Those completing this certificate will earn a Content Marketing and Management  Digital Badge that can be shared on social media sites.

Click on this badge to see the metadata behind your badge.

Find out more about Digital Badges and how they can have a positive impact on your career development here

Careers in Content Management

“Companies are hiring content marketers to produce all this content. Of the companies surveyed by Curata, an impressive 43 percent are increasing staff levels. In 2016, 42 percent of companies surveyed had an executive responsible for content marketing; by 2017, 51 percent of companies will have an executive responsible for content marketing.”

“LinkedIn data also shows the number of content marketing positions has increased by 3.4 times between 2000 and 2016.”

Curata / LinkedIn Report, “The Ultimate Guide to a Content Marketing Career”

… content marketing is growing by leaps and bounds—it’s no longer just a function of the marketing team. As Seth Godin, author and oracle, famously said, “Content marketing is the only marketing left.”

Certificate Director – Jenn Blum

Jenn’s Bio  

Jenn is the managing director of Minduct, a strategy, media and marketing company. Her professional experience includes twenty years of marketing strategy and implementation, business development, branding, website design and development, print and digital media, content and social media marketing, events and research. She is currently working on the development of open-source tools to help organizations manage their marketing activities and workflow.

She is also a co-producer of the Salt Lake City Mini Maker Faire, a community festival that is part of an international network of Maker Faires showcasing technology, science, art, invention, craft and other maker activities. In her leisure time, she likes to snowboard and travel, having visited 49 of 50 states (North Dakota, she’s coming for you!). Jenn received her bachelor’s degree from the University of North Carolina at Chapel Hill with majors in both art and French.

Meet All Our Instructors

Have a question? We have answers.  Contact Us!

For questions about how to enroll, scholarships or other administrative questions:

Andrea Miller – program director
801-587-8822 / degreeplus@utah.edu

For questions about curriculum, career opportunities, class experience or the capstone: 

Email our program director Jenn – Jenn.Blum@minduct.com

 
  • Next certificate start date: 9/26/17
  • Classes held every T/Th - 6:00pm - 9:00pm
  • Certificate duration: 8 weeks 
  • Scholarship application deadline:  9/1/2017

Certificate Courses

Week #1

  • Content for business

Week #2 

  • Content for business and content for business websites

Week #3 

  • Content for business websites

Week #4

  • Content development and management
  • HTML / CSS

Week #5 

  • Content development and management
  • Social media for business

Week #6 

  • Social media for business

Week #7 

  • Measuring the impact of content

Week #8 

  • Measuring the impact of content
  • Capstone project - content Portfolio

FOCUS ON SOFT SKILLS

  • Project management
  • Communication skills
  • Presentation skills
  • Adaptability
  • Change management
  • Writing
  • Critical thinking

Tuition - $1499

Register now

Download the Syllabus

Last Updated: 9/22/17